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FEMA & Research Data

The Distraction Crisis

How smartphones transformed cooking from routine to dangerous.

By the numbers.

173K+

Cooking fires annually

FEMA

31%

Unattended cooking (leading factor)

NFPA

8 sec

Attention span today

APA

144

Phone checks daily

Digital Research

Time works against you.

~20+ min

To fully refocus after an interruption

5 min

For boil-overs and flare-ups on high heat

2 min

For overheated oil to become dangerous, never leave it unattended

ADHD: 4.7x higher risk.

Time-blindness and hyper-focus create dangerous conditions for millions.

10M+

Adults with ADHD in USA

~4–5x

Estimated higher cooking-incident risk

~7 in 10

Report forgetting food on the stove

The platforms.

Average daily usage keeps climbing. Cooking doesn't wait.

95 min/day

TikTok

53 min/day

Instagram Reels

32 min/day

Facebook Reels

67% of people use their phone while cooking.

FEMA's data.

173K+

Cooking fires annually

61%

Involve distraction

$1.2B

Property damage yearly

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Data Sources

  • U.S. Fire Administration (FEMA)
  • National Fire Protection Association (NFPA)
  • American Psychological Association
  • Journal of Attention Disorders
  • Digital Behavior Research

Figures reflect commonly cited fire-safety and behavioral research; see the sources listed above.

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